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El Monterey Chimichangas
 Packaging Rebrand  |  2023  |  Bloomington, IN
Chose a product's packaging from a local supermarket that had "unsuccessful design". Redesigned the product's packaging, while being mindful of the company's history and target audience.
Inspiration
This redesign was inspired by the vibrant colors and patterns that appear in papel picado (traditional Mexican doilies), as well as type treatments from vintage Mexican advertisements.


Before

After

Deliverables
Box packaging design. Individual item packaging design.
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